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Ice Cream for WWF
- Anjelica MacGregor
- Dec 1, 2015
- 1 min read
WHO? World Wildlife Fund (WWF)
WHAT? The campaign was created to show that the first signs of global warming are now clearly visible. They want to make people know that we urgently need to limit greenhouse gas emissions.
GOAL? The goal of the campaign is to create a metaphor to urge people that climate change is a real issue and is getting worse day by day.
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